Writing website copy is one of my specialties as a technical writer. It should be short, succinct and easy for the eye to scan for information. This type of writing is as much a visual exercise as it is a writing exercise.
Below is the website for Muhabura University, a new university in Rwanda, Africa. Although the website (as most websites are) is constantly updated, I wrote the original copy for the website launch. The copy I wrote included: Vision 2020 copy, the home page introduction, the academics information, feature stories and more. I have also included the copy document that will help you to see how it’s done.
I have also written copy for Stone Ward Advertising’s new website which launched in late 2009. I wrote some of this copy alone, and some of the copy in collaboration with others.